Program Priorities

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Boost Rewards featured in the December 2011 issue of Loyalty360 Magazine more...

Boost Rewards is named Dayton Business Journal's Minority Owned Business of the Year 2011 more...

Boost Rewards is featured in the November 2011 issue of Dayton B2B Magazine (click on image and then "Back Issues" to view November 2011)

Anita Emoff makes the 2011 industry Hot List more...

Anita Emoff joins the ranks of the Wearables Magazine “Best Dressed” more...

Boost Rewards recognized as one of the "50 Fastest Growing Women-Led Businesses in North America"!

Boost Rewards named as Finalist for DBJ Business of the Year in two categories - Rookie and Minority - more...

Anita Emoff, President of Boost Rewards, named a 'Rising Star' by PPB Magazine - more...

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Points vs. Cash

Incentive and recognition programs have evolved over the years – from the early days of S&H Green Stamps to today where the essential choices still remain a matter of a points-based system and cash rewards.

For the past decade cash programs have expanded their choices to feel less like cash with the advent of gift cards. Today, most if not all national food and retail chains have gift cards and major credit company offer prepaid cards focused on certain industries such as travel and leisure.

Points-based systems are a newer concept and most recently have just begun to tap into the real potential for powerful and effective incentive programs. There are some fundamental differences between points and cash and, for the most part, points-based systems have proven to be more effective. Here are a few points to consider.

Employees or stakeholders actively participate in how they reward themselves

Choose from a wide variety of products - through Boost's relationship with our vendors, they can choose from thousands of products.
Shop online – many people already shop online so there are no additional costs or issues associated with redeeming their points. Gift cards, for instance, may mean traveling to a specific restaurant, gas station, or other retail outlet.
“Trophy value” rewards – rather than spend cash rewards on paying bills, they will be reminded of the company’s value each time they use the product they bought through your program – from juicers and exercise equipment to the latest electronics.

Cash rewards can only increase

Like salaries, cash rewards will need to increase over time in order to be perceived as valuable. Even remaining at the same level will appear to be of less value over time. With points-based systems, the sheer quantity of product choices and their active participation in choosing their rewards allows you to maintain an effective and engaging program over time without necessarily requiring higher budgets.

Cash offers no opportunity to learn about your program or your people.

Once you deliver the gift cards or the check, you have no ability to learn how or when your people are spending their rewards.
With Boost Rewards, you have powerful reporting tools to learn more about your people and your program over time – from what your people buy to how many points are needed to produce the desired results with your program.

“Managers prefer non-cash motivation solutions to achieve most business objectives.”
– The Forum for People Performance Management and Measurement, a research center within the Medill Integrated Marketing Communications (IMC) graduate program at Northwestern University. More information at www.performanceforum.org

Click here for more information and resources on incentive programs

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